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Xavier Torras

Roca Communications Director 

Degree in Business Sciences and Master in Business Administration (MBA) from the Higher School of Business Management and Administration (ESADE) in Barcelona. He has developed his professional career in the fields of marketing, business strategy and communication.

After working for various multinational companies, in 1991 he joined Roca, where he has held various positions of responsibility. In 2008 he took over the position of Brand & Communication Director of the Group and from this function, he has been in charge of the management of corporate communication and the brand at a global level. Within this area, he has been responsible for the implementation and development of the Roca Gallery project worldwide.

For his work, he is a juror in various design and architecture awards, and is a member of the editorial board of the architecture and design content blog “”.

In addition, he has been president of Agrubaño (National Association of Bath Products) and, for more than 10 years, he was Director of the We Are Water Foundation, dedicated to the dissemination of new water culture and the development of related cooperation projects. with access to water and sanitation.