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Sustainable Challenge: «Gender Perspective in Fashion»

21 November

Which role should fashion design play at a time when society is moving towards the deconstruction of the traditional barriers that cut across gender and liberate fluidity? On one hand we encounter recognized brands and designers who encompass the blurring of gender boundaries as an option that goes beyond any trend. On the other we have a market where a type of fashion aligned with a heteronormative culture predominates.

Can we succeed in integrating gender perspective into fashion? Is it possible for the fashion industry to abandon gender stereotypes? Is it possible to come up with a new model that encourages diversities, among them that of gender, instead of excluding them? Can fashion, as a key practice in the construction of sociocultural patterns, work in favour of individual freedom to become a real tool for social and cultural changes?

Students of different design disciplines in schools from around the country and from the United Kingdom, advised by experts from both nationalities, will work in mixed groups on developing fashion pieces and concepts that, beyond feminizing men or masculinizing women, share the goal of blurring the division and contributing to doing away with stereotypes and labels. A creation marathon that will focus on new approaches, developing proposals in fashion-related fields such as design, pattern cutting, marketing, specialized journalism, retail design, casting, photography, styling, etc.

The marathon culminates on November 21st with the presentations of the proposals of the 10 students teams. The presentations can be followed live on streaming and with simultaneous translation in Catalan, Spanish and English. Do not miss it!

For this session we will have the presence of representatives of the organizing institutions (MODA-FAD, British Council and Design Manchester) and institutions that support the project (Barcelona City Council and the British Embassy in Spain).

The session will be conducted and moderated by the curators of the project Roberto Piqueras and Lucy-Isobel Bonner.

 

Showcase of the 10 projects proposed by the students

The proposals of the 10 student teams can also be seen in person. Between 23 November and 31 December they will be exhibited in a showcase at the Glòries Shopping Center, in an installation that will graphically show the limitations of gender in current fashion.

Organizing: MODA-FAD, Design Manchester, British Council.

With the support of: Barcelona City Hall, Generalitat de Catalunya Government and the British Embassy in Spain.

Format: Online.

Sustainable Challenge: «Gender Perspective in Fashion»

Catalan, Spanish and English. Simultaneous translation.

Sustainable Challenge: «Gender Perspective in Fashion»

Catalan, Spanish and English. Simultaneous translation.

Sustainable Challenge: «Gender Perspective in Fashion»

Catalan, Spanish and English. Simultaneous translation.