Redesigning business. Impact and brand awareness

24 November

What is a brand with a conscience and how is this concept aligned with the aim of obtaining profit? Is it possible for a company and at the same time its stakeholders to prosper economically? How can corporate values create real value for the company and build a better world?

At a unique moment in history when the consumer is demanding responsibility and activism from companies, it is increasingly urgent and necessary to redesign our business model in order to position ourselves on the side of people and the planet, without this meaning that we forsake profit.

The Barcelona Design centre, together with B Lab Spain, a foundation which leads the B Corp movement, is organizing this session to reflect on the challenges that companies encounter when becoming fairer, more social and sustainable.

An encounter to share brand activism experiences, ideas and proposals, geared toward professionals, entrepreneurs and companies.



Xavier Torras, Brand Communication Director at Roca

Laia Mas, Public Affairs & Sustainability Director at Danone Iberia

Eva Blanco, Communication and Public Affairs Manager at HP Barcelona

Mar Barri, Responsible for Quality and Sustainability at Teresa Carles

Jordi Casajoana, Architect and Founder at Omplim

Josep Maria Batalla, Founder at La Casa de Carlota (moderator)

ORGANIZED BY: Barcelona Design centre and B Lab Spain/BCorp

SUPPORTED BY: Barcelona City Council