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NEXT GEN: SENIORS - A HOUSE FOR THINKING

31 May to 03 June

In 2050 Spain will have the eldest society in history. In this context, Barcelona Design Week, Madrid Design Festival and World Design Capital Valencia 2022 have started a collaborative research and reflection project on the aging of society and the impact on the future of cities together with IKEA. Next Gen: seniors was born to create solutions from design for this future. The project lands at Barcelona Design Week with an urban installation, IKEA’s Thinking House, an ephemeral creation space where professionals and citizens meet to generate ideas for future seniors. Participation is open to anyone.

At IKEA’s Casa de Pensar, three teams made up of professionals and students from design schools in Barcelona, ​​​​Madrid and Valencia will meet to create innovative ideas that improve aspects such as loneliness, mobility or social integration. A group of experts will select two finalist ideas to make a prototype and exhibit them during the World Design Capital Valencia 2022 in September.

Pl. Josep Antoni Coderch
Barcelona
IKEA
Pl. Josep Antoni Coderch
Barcelona