Close button
attending

CASE es im-perfect®: HOW TO COMMUNICATE THE IMPERFECTION

09 June

Since 2015, Nomon Design has been collaborating with the non-profit foundation Espigoladors and its brand es im-perfect®, which fight against food waste while empowering people at risk of exclusion. social in a transformative, participatory, inclusive and sustainable way.

Over the years, they have redesigned their branding, conceptualized and designed their packaging and communication materials – with values ​​and a high social impact – both for marketing to the end consumer and for campaigns of all kinds. of private companies. And recently, the im-perfect® team has worked together on the conceptualization, design and storytelling of their new e-commerce website.

This talk will explain how they have developed and structured the discourse and communication of es im-perfect® based on the critique of food waste and the aesthetic criteria that food suffers from. At the end, a small tasting of es-im-perfect® products will be offered.

 

Organized by: NOMON DESIGN

Registration: free for up to 20 people by sending an email to comunicacion@nomondesign.com

Nomon Design (C/ Balmes, 201 pral. 1a)
Nomon Design (C/ Balmes, 201 pral. 1a)