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17 June to 17 June

AI has become a very familiar term, found in almost all spheres of human activity, impacting on our lives and on the fundamental rights and values of societies around the world. In one way or another, intelligent systems classify, program, plan, predict and play a relevant role in the products, systems, services and experiences created by professionals from the world of design, art, architecture, etc.

What does the future hold for AI in design, art and architecture? How are these creative professions changing and how will they change in the new creation paradigm based on data and algorithms?

This year’s FAD Forum will be organized around a session of talks and masterclasses where professionals from the world of design, art and architecture, led by major pioneering names in AI from today’s creative scene, can discover which are the opportunities, virtues and dangers derived from it.



From 9:00 a.m. to 2:00 p.m.
Face-to-face and online (streaming)
Language: Spanish or English (depending on the speaker’s language)

From 4:00 p.m. to 5:30 p.m.
Language: Spanish or Catalan (depending on the preference of the group of people registered).


Hours and presentations:

8:30 a.m. to 9:00 a.m.: Registry.


9:00 a.m. to 9:15 a.m.: Welcome.
Pablo Galeano & Francesco Furno.
Curators and presenters of the FAD Forum. Founders of Relajaelcoco.

9:15 a.m. to 9:45 a.m.: Opening conference.
Carlos Santana (DOT CSV). Artificial intelligence disseminator.
Title: AI and multimodality: Generating language, code and art.

9:45 a.m. to 10:15 a.m.: Conference.
Arthur Harsuvanakit (Autodesk x Philippe Starck).

10:15 a.m. to 10:45 a.m.: Conference.
Oscar Hormigos (Colección SOLO, Onakos). Chief Creative Officer de Colección SOLO.


10:45 a.m. to 11:15 a.m.: Coffe Break.


11:15 a.m. to 11:45 a.m.: Conference.
Coro Saldaña. Digital Fashion Business Executive.
Title: A la carte fashion thanks to AI.

11:45 a.m. to 12:15 p.m.: Conference.
Marcel Pié Barba, visual artist and producer, and Pau Artigas i Vidal, programmer (Col·lectiu Estampa).
Title: Audiovisual uses of artificial intelligence.

12:15 p.m. to 12:45 p.m.: Conference.
Shajay Booshan (Zaha Hadid Architects – ZHA). Associate Director, ZHA and Head of Computation and Design group, ZHA.
Title: Tectonism: High-performance shapes for Architecture, online and on land.

12:45 p.m. to 1:15 p.m.: Conference.
Pau Garcia (Domestic Data Streamers). Director and founding partner.
Title: Alternative Intelligence.


1:15 p.m. to 2:00 p.m.: Network vermouth.


4:00 p.m. to 5:30 p.m.: Masterclass.
Pilar Rosado (University of Barcelona). Artist, teacher and researcher of the Serra Húnter program at the University of Barcelona.
Title: Artists and intelligent algorithms challenge the limits of photography.

4:00 p.m. to 5:30 p.m.: Masterclass.
Judith Membrives Llorens ( – Organizaciones por la Justicia Global). Digitization technique.
Title: Artificial Intelligence, design and power.

4:00 p.m. to 5:30 p.m.: Masterclass.
Gerard Bertomeu (CODA – Computational Design Affairs). Architect.
Title: Clustering Data: from data visualization to digital manufacturing.


Times and prices:

  • Conferences: 9 am – 2 pm. (CEST)
    In-person tickets: 28 €. FAD members: 18 €. (Includes coffee break & networking drink)
    In-person tickets EARLY BIRDS*: 22 €. FAD members 12 €
    *EARLY BIRDS: until 05/31. Limited tickets.
    Live online tickets: 14 €. FAD members: 8 €
  • Masterclasses (in-person only): 4 – 5.30 pm. (CEST)
    Seating limited to 20 attendees.
    Tickets: 20 €. FAD members: 15 €
    Tickets EARLY BIRDS*: 15€. FAD members: 10 €
    *EARLY BIRDS: until 05/31. Limited tickets.


With the support of: Barcelona City Hall, Ministry of Culture and Sport and Generalitat de Catalunya government
Collaborating: El Bandarra, Cafés Illy, Moritz

Disseny Hub Barcelona
Pl. de les Glòries, 37-38
Castellà i anglès
Disseny Hub Barcelona
Pl. de les Glòries, 37-38
Castellà i anglès