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08 June

They are among us. On the subway, in the cinema, in the supermarket. They came into the world between the late 90s and early 2000s, and if you ask them, they will tell you that they are reborn with each new TikTok update. So…what is the role of Generation Z in the new way of understanding digital advertising? What are the three dimensions of this generation and how do they affect digital advertising? How do they build their relationship with brands to share same values?

Within the format of Live Research on Digital Advertising and Generation Z, Jorge Márquez, Head of Experience Design at NTT Data in Europe, will moderate this round table together with other experts and members of Generation Z who will share their vision, needs and concerns around digital advertising.

  • Adolfo Pahissa. Head of Creativity at NTT DATA
  • Pepe García. Independent Creative Director
  • Daniel Solana. CEO & Founding partner at DoubleYou
Gen Z
  • Marta Jou. Graphic designer and teacher at ESDi
  • Manuela Ponce de León Amestoy. Creative Advertising and Branding student at IED
  • Clàudia Gustems. Creative Advertising Direction graduated at IED

Organizes: NTT Data Design Experience Research Center and NTTData Living Lab with the collaboration of Barcelona Center Design.