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CONNECTED DESIGN / KEY PRACTICES FOR THE DIGITAL TRANSFORMATION OF MARKETING AND DESIGN

16 June

PART 1 – CONNECTED DESIGN (45min) / Creactivitat

The objective is to show the possibilities that new technologies offer us to generate new services thanks to mature technologies (NFC, Bluetooth, electroconductive dyes and sensors), already implemented in the market, by explaining the creation process of the four ZINK.CAT prototypes. We will go deeper into how connected campaigns are planned from minute zero and how the results are achieved.

PART 2 – CONNECTED DESIGN METHODOLOGY (30min) / BcD

The objective is to understand the keys to the conceptual change that design and marketing professionals have to assume in order to benefit from the creative and business possibilities that new technologies offer us.
It will explain the current professional profiles and roles, the process of creating a communication campaign based on new technologies and the modifications that this process must include in order to be effective.

Q&A + NETWORKING (30min)
Speakers: Eduard Vandellòs, CEO Creactivitat and Eugènia Martí, Innovation Manager of BcD (Barcelona centre de Disseny) // Key concepts: industria 4.0, disruptives technologies, nexus of forces, sensoring, systemic design, social design, internet of everything (IoE) i natural user interfaces //

Adressed to: CEOs of comunication agencies CEOs, responsables for innovation and business development, graphic designers, creatives, marketing profiles and related professionals.

 

ORGANIZE: CREACTIVITAT / BcD

DATE and TIME: June 16 from 6 pm to 8 pm

WHERE: Creactivitat (Provença, 214 3er 2na)

REGISTRATION: free by registering first here REGISTER

CREACTIVITAT / Provença, 214 3er 2na
CREACTIVITAT / Provença, 214 3er 2na