Family Business and Creativity
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More than 65% of the enterprises based in Catalonia are family firms (source: ACC1Ó). This represents a much higher proportion than the European average and provides an indication of the powerful role such businesses play in Catalonia’s economic development. To compete in today’s market, many of these firms invest heavily in creativity, design, the new technologies and innovation, as well as implementing, where necessary, changes to their business model or measures aimed at internationalisation, enabling them to open up new markets. As a result, many such companies not only manage to compete, but also achieve differentiation within their sectors.
The session devoted to Family Businesses and Creativity will bring the 2009 BCN Design Week to a close with the participation of representatives from leading Catalan businesses who will explain their companies’ recent evolution and how they apply creative methods in their business strategies.
Session organised by: Barcelona Chamber of Commerce, Catalan Association of Family Businesses and BCD
Programm
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09.45 am - 10.00 am
Arrival and issuing of documentation
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10.00 am - 10.05 am
Welcomeand presentation of day's session. Ferran Alberch, chairman of the family Business Workiing Goup of the Cambra de Comerç de Barcelona, Barcelona
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10.05 am - 10.30 am
Speaker to be confirmed
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10.30 am - 10.50 am
“The three ion of MUNICH designs : incorporation, implementation and identification”. Xavier Berneda, marketing director of Munich, Barcelona
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10.50 am - 11.10 am
Jaime Bermejo, managing director of Tres Tintas Barcelona, Barcelona
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11.10 am - 11.30 am
“Via Veneto restaurant: day to day creativity”. Pedro Monje, director of the Via Veneto restaurant , Barcelona
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11.30 am - 12.00 pm
Coffee break
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12.00 pm - 13.00 pm
Debate among speakers
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13.00 pm - 13.15 pm
Close of the day's session by Ferran Alberch
Place: Casa LLotja de Mar (Saló de Contractacions)