Design Thinking: a new resource for meeting present and future challenges
The concept of design thinking is becoming less and less alien to companies and organisations alike nowadays, and their interest in the concept – what it is, exactly, and how to apply it – is steadily growing.
But, what do we know about design thinking? Well, design thinking is a practical and creative process aimed at resolving problems, issues and challenges through rethinking and modifying the very way we approach them.
We also know that design thinking can help us to contextualise a problem, to respond to the questions it poses, to generate ideas and to choose the most appropriate answers. And we know, too, that its end goal is to satisfy the needs of consumers and users and to enhance our company’s success.
We know what it is, and where we want it to take us, but how? How can we change the way businesses and organisations go about resolving their problems?
To discuss this, the first session at BCN Design Week will bring together several leading experts to explain this new tendency to us through case studies of companies that have improved their creative processes and increased their profitability through design thinking.
09.30 am - 09.55 am
Arrival and issuing of documentation
09.55 am - 10.00 am
Welcome to BCN Design Week
Isabel Roig, managing director BCD Barcelona Centre de Disseny, Barcelona
10.00 h - 10.30 h
10.30 am - 11.00 am
“Design thinking through the years- from products to countries”. Sue Siddall, managing director of IDEO London.
11.00 am - 11.30 am
“Beyond Design Thinking: Toward a more meaningful symbiosis between Design and Business”. Matt Barthelemy, vice-president of Interaction Design at Smart Design, San Francisco
11.30 am - 12.00 pm
12.00 pm - 12.30 pm
“Lines, Triangles, Circles and Squares: the many facets of the design process”. Gus Rodriguez, vice-president of Philips Design, Amsterdam
12.30 pm - 13.20 pm
Debate among the speakers. Chaired by: Michael Thomson
13.20 h - 13.30 h
Conclusions and end of day's event
Place: CaixaForum (Auditorium)